Privacy Policy

Effective Date: February 4, 2025

TransformData is committed to protecting the privacy and security of our clients' data. This Privacy Policy outlines our practices regarding the collection, use, and safeguarding of data related to our email marketing services, in compliance with relevant privacy laws, including the General Data Protection Regulation (GDPR).

1. Data Collection

We collect and process the following types of data:

  • Email addresses and contact information
  • Marketing preferences and subscription status
  • Interaction data from email campaigns

2. Legal Basis for Data Processing

Under the GDPR, we process your data based on the following legal grounds:

  • Consent: You have given clear consent for us to process your personal data for specific purposes.
  • Contract: Processing is necessary for the performance of a contract with you.
  • Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our services and marketing strategies.

3. Use of Data

We use your data to:

  • Provide and improve our email marketing services
  • Customize and enhance user experience
  • Communicate with you about updates and offers
  • Analyze trends and performance to optimize marketing strategies

4. Data Sharing

TransformData does not sell, trade, or rent your personal information to third parties. We may share data with trusted partners who assist us in operating our website and conducting our business, provided they agree to keep this information confidential and comply with applicable data protection laws.

5. Data Security

We implement robust security measures to protect your data, including:

  • Encryption of sensitive information
  • Regular security audits and updates
  • Limited access to data based on roles and responsibilities

6. Data Retention

We retain your data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. You may request the deletion of your data at any time.

7. Your Rights

Under GDPR and other privacy laws, you have the right to:

  • Access your personal data
  • Correct any inaccuracies
  • Request deletion or restriction of your data
  • Object to the processing of your data
  • Data portability: Request a copy of your data in a structured, commonly used format

8. International Data Transfers

We may transfer your data to countries outside the European Economic Area (EEA), including Canada and Australia. We ensure that appropriate safeguards are in place to protect your data, such as standard contractual clauses approved by the European Commission.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience and analyze website performance. You can manage cookie preferences through your browser settings.

10. Policy Changes

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us.